Partner with us to bring your bold new ideas to life.

About Us

We are an energetic team of software engineers. And our impact far exceeds our size. We work with passionate innovators in startups and enterprises.
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Passion for the craft

Ideas2IT started in 2009 in Silicon Valley as a Chief Technology Officer (CTO) consulting firm. Our founder, Murali Vivekanandan would serve as the CTO for some of his former coworkers. They were ex-Googlers.

They had good ideas and were from the business side. They wanted a technology leader in their team. As their CTO, Murali tried to outsource the technology to various software companies. He tried within the US and also offshore. This did not work. Most of these firms wanted all the details upfront. Later it became all about scope management. The quality was also average.

Murali then realized that building innovative products requires a radically different DNA. First, it requires a world-class team with a passion for the craft. Second, it requires excellent architecture skills and a solution-oriented mindset. Ideas2IT pivoted to solve this problem and started with a handpicked team of 6 engineers.

Product Co-creation

Startup founders were the first customers. Startups were often lean and scrappy. They wanted a company that had a product and innovation mindset. And an ability to think in their shoes.

They wanted Ideas2IT to take a broad vision and build a product with very little help. One customer led to another and we have so far successfully helped over 75+ SaaS and consumer startups.

We have also incubated several VC-funded product companies.

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Digital Innovation

Seeing our work with startups, many enterprises come to us. They come to us for similar reasons. They want help on their digital innovation initiatives. These often involve bleeding-edge technologies.

They tell us that their current software partners don’t have the DNA for innovation. Sometimes their current partners are a bit too big and bureaucratic. To overcome this, some enterprises tell us how they tried out boutique software companies. They found them to be small and fragile.

They wanted a partner with the right balance. They also wanted the partner to be transparent and trustworthy. This is where they often find a perfect match with Ideas2IT.

Leadership Team

Murali Vivekanandan
Founder & Chairman
Gayathri V
Chief Executive Officer
Arun Ganesan
Director – Technology
Venkatesh B
Director – New Business
Arun Kaushik
Head – UI/UX
Hari Subramanian
Head – Marketing

Our clients tell us that our teams are special. They find rare technical depth, passion and creativity in our team. They come to us for the balance but are blown away by the technical expertise and creativity.

How do we nurture technical excellence and creativity?

It starts from the hiring process itself. Strange as it may sound, we hire for aptitude over technical skills. How do we assess aptitude? We use a homegrown 4Is framework:

4Is framework

Intensity to be self-motivated and never give up

Intelligence for problem solving, learning and upskilling

Imagination to overcome challenges with out-of-the-box approaches

Integrity that leads to trust, the foundation of any team

Once hired, our employees participate in numerous hackathons and technology meetups. They get exposure to new technologies through tech talks. They even pitch new business ideas on an inhouse shark tank. Employees seem to love all this. The attrition rate is less than 5%. Employees give us a 4.5 out of 5 on the anonymous glassdoor rating. Many well-known technology companies don’t match this rating.

Can we help you?

Our best customers, for whom we achieve the best results, are very knowledgeable about software development. Most of them have their own software development or innovation centers in the US and India. They are perfectly capable of building their software themselves. They choose to work with us for a variety of reasons, ranging from speed, time, value for money, to a desire for the best possible results, not just good enough results.

So, here are a few questions to help you firm up your next steps:

Next steps


Are you looking to build a great product or service?

Do you foresee technical challenges?

Is just good enough, not okay for you?

Do you want to work with world-class software engineers?

Do you want a passionate, committed and creative team?

If you answered yes to the above questions, then you must talk to us. We take up only those projects that are in our area of expertise. We know what we are good at and more importantly in what we are not. We carefully choose projects where we strongly believe that we can add value. And not just in engineering but also in terms of how well we understand the domain. For instance, we were asked to develop a massively multiplayer online game. It was a very interesting technical challenge, that could have been right up our alley. But, we turned it down because we don’t understand gaming nor have a passion for it.

So, if we think we cannot excel at what you are looking for, then we will tell you right away. Also, we will not bother you later on with pesky phone calls or emails.

Sometimes the team size you require may exceed our growth plans for the year. We have been growing at an average of about 25% every year. But, in a given year we prefer to grow at less than 40%. This is to maintain our culture and technical depth. In this case, as well, we may tell you that we cannot take up your project.

If you have not yet seen what we have done in the past, then you can visit our work page. If you want to know how we can help you with a specific project, then you can email us or you could even chat or talk to us right away via the chatbot on this page. If you choose to set up a time to talk, we assure you that your 30 minutes will not be wasted.

Ideas2IT Foundation

Giving back to society is integral to us. We believe in getting involved at a deeper level, rather than limiting ourselves to writing cheques for charitable causes. And the Ideas2IT Foundation is our CSR platform that enables us to do just that.