Written By

David Brown

Director of Experience Strategy & Design Group

Chatbots have already extended into so many aspects of our daily life – I wake up in the morning and ask Alexa( a voice bot by Amazon) to play my favorite Jazz music, Amy (an email bot by x.ai) emails me about today’s meetings, and Slackbot ( a bot powered Slack) sends me a notification to remind me to buy airline tickets to Goa today. Bots are everywhere!

Perhaps the best entrypoint into understanding a full-stack UXer is to explain what they are not. Contrary to what the title might suggest – and what certain job postings may unrealistically demand – the role doesn’t call for someone with a deep mastery of every part of the design trajectory. In practice, there are very few UXers who are as skilled in programming languages as they are in pixel-perfect design.

While full-stack UXers don’t need to have in-depth experience with user interface design (UI), interaction design, and front-end development, they do need an understanding and appreciation of these processes and their underlying methodologies. Ultimately, their singular directive is to deliver value to customers, whether internal or external.

This directive to deliver value means that a full-stack UXer must be an individual who’s able to traverse three key layers of product value: usefulness, usability, and desirability. If they don’t have the vision to flesh out each one of these layers in order to create a useful, usable, and desirable product, they likely won’t cut it.

Practically, that means a they must understand the techniques behind each of these layers, which translates to competency beginning in research and analysis and continuing through design, testing, and execution. At a high level, they are someone who can draw out a business problem, understand customer pain points, develop a strategy that aligns business goals with customer needs, and proactively work to deliver that alignment via UI.

50 of the best chatbot use cases

In the hunt to fill full-stack design roles, the position has acquired a bit of a “unicorn” status. Where are those elusive professionals who can walk the line between architecture, development, and artistry? Despite this, the seemingly overwhelming task of finding competent and successful full-stack UXers isn’t as hard as it sounds.

Practically, that means a they must understand the techniques behind each of these layers, which translates to competency beginning in research and analysis and continuing through design, testing, and execution. At a high level, they are someone who can draw out a business problem, understand customer pain points, develop a strategy that aligns business goals with customer needs, and proactively work to deliver that alignment via UI.

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David Brown

David Brown writes about data science, big data and machine learning. He believes that data science is not about fancy mathematics or algorithms, it is about having an understanding of your relationship with customers who are most important to you and an awareness of the potential in that relationship.

Have something to add to the conversation? We’re all ears!

Leave a Reply
Christian Lucas
January 1, 2018 at 10:13 am

Wow!! This is something I ‘ve been searching for a while.I’m thankful to you for writing this article

Reply
Juanitawalters
January 1, 2018 at 10:04 am

I really appreciate your work, its really good. The common mistake visualized today is that designers work on one design framework for both mobile and desktop devices. I’ve come across this article which shares information about UI/UX designing and its benefits. You will love to read this. https://goo.gl/NSWjJ5

Thanks!

Reply
David Brown
January 1, 2018 at 10:13 am

Yay! Thanks a lot! ☺

Reply
Phillip Brewer
January 1, 2018 at 10:13 am

Wow!! This is something I ‘ve been searching for a while.I’m thankful to you for writing this article

Reply