The 5-day design sprint week
We participate in ‘structured discussions’ that will help all of us develop an approach for the rest of the week. We then map out challenges, get data and information from relevant business units, and hone in on an ‘ambitious but manageable piece’ of the problem that one can solve in a week.
We understand the problem and narrow in on a target for the sprint. Once done, we review existing ideas so they can be improved and built upon, emphasizing critical thinking over artistry. This time is also utilized to recruit customers or end-users to test the prototypes on Friday.
We establish the list of potential solutions for the challenge at hand. We critique each solution and determine which ideas have the best chance of succeeding. Then, we create a step-by-step storyboard for your final prototype.
We create a prototype by focusing on the customer-facing surface of your product or service. Before the last day, we confirm the testing schedule, review your prototype and finish an interview script for the final phase.
Lastly, we test the prototype on the customers or end-users you recruited on Tuesday. We let them use the product, watch their experience and interview them. By the end of the testing phase, we will help you understand what works, what needs to change and how to make your product or service successful.