Digital Marketing Manager - Ideas2IT

Digital Marketing Manager


Chennai, India


Lead generation, B2B outbound, inbound marketing


6+ years

About Us

We are a Product Engineering company. We specialize in building innovative products from ideation to development. We are not a typical IT services company and don’t do support and maintenance projects! Founded by an ex-Googler (or Xoogler) in 2009, we have created a niche for ourselves by leveraging the most exciting technologies in AI/ML, Cloud, DevOps, IIoT, and more. Our people have a fantastic time upskilling and working on them.

We have an enviable list of customers, including Facebook, Oracle, Siemens, Roche, Medtronics, and several exciting startups. Our projects are typically innovation-driven. For instance, we are building an AI platform to personalize cancer treatment by analyzing  genealogy data. Work can’t get more impactful than this!

We have a 4.7 rating on Glassdoor!

What’s more, did you know that we have spun off several exciting product AI and RPA companies like PipeCandy and element5? Our spin-offs operate from the same office and present unique opportunities to the challenge-hungry. So when you join Ideas2IT, you actually open up a whole new world of possibilities!

Job description


About Ideas2IT

Yes, it’s true – we awarded a 100 cars to a 100 hundred of our people. We are big on employee love and are the first Indian IT company to implement a wealth-sharing initiative of this scale. Our employee-centric work culture comes from the strong belief that if we take good care of our people, our people will reciprocate it and take care of the business. And the results prove that we are right! In the last 4 years, our people have enabled a 54% YoY growth in revenues and 37% YoY growth in organization size. Our 600+ super talented technologists leverage emerging technologies like AI-ML, Cloud, IIoT, Blockchain, Web3, NFT, and Metaverse. To deliver innovation-led projects to mega brands like Facebook, Bloomberg, Microsoft, Oracle, Motorola, Roche, Medtronic, and more.

Excited? Read on then!


What you will do here

We are looking for a kickass Digital Marketing Manager!

  • Build, plan and implement the overall lead-generation strategy
  • You will have the autonomy and budgets to plan, create, run, monitor, and course-correct campaigns
  • Start with outbound, and lead an inbound marketing initiative and keep that as the long-term goal
  • Measure ROI, KPIs, campaign metrics, etc. to make data-driven decisions
  • Onboard tools that add more impact to our initiatives
  • Research competitors and provide suggestions for improvement
  • Keep a close eye on the emerging digital marketing trends and explore how they could be leveraged to generate leads for us
  • Train and guide fellow team members
  • Receive upskilling support as and when necessary
  • A highly collaborative relationship with internal clients and stakeholders.


Job requirements

What will make you an awesome fit

  • 6+ years of experience in Digital Marketing
  • Proven experience in creating multi-channel user journeys and attribution metrics
  • Experience at an IT services company would be awesome
  • Exposure to US B2B (for lead gen) and support Indian B2C (for recruitment marketing)
  • Expert-level knowledge of Google Analytics, Google Ads, SEO, SEM, Social Media Marketing, Email Marketing, etc.
  • We are building a lean-mean marketing team with just one guy right now, so you should be someone who enjoys being hands-on and on top of things
  • Readiness to work out of our brand new office in Guindy, Chennai

Why work at Ideas2IT

Startup Of Startups

We build multiple products ourselves, hence you will have broad exposure and all the excitement and learnings that come with working for startups. But since we have large enterprises like Ericsson, Medtronics, and Oracle as anchor customers, we are very stable. Its all the excitement of startups without the associated risk.

Accelerated Growth

We invest heavily in our employees learning at an accelerated pace. In addition to cutting edge technologies, we create opportunities to learn leadership, entrepreneurship and so on. We have many programs likes Shark Tank, Tech talks, learning groups to make this happen. You can also take initiatives and bring in new technologies.


We have a unique culture with a lot of individual freedom and responsibility. Many decisions that managers will make in other companies are done by adhoc employee committees. There is a reason people have been with us since founding 10 years ago!


We believe in employer’s growth should be according to their accomplishment instead of years of experience. You will get ample opportunities to prove yourself and raise at your own pace.


Enjoy benefits like simple, convenient opta credit employee loans, health insurance, relaxed dress code (as long as you don’t come in your night clothes!), Flexi-Benefit to save taxes and Zeta card (Foooood).

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