About Ideas2IT

Ideas2IT is a product engineering firm where Technology, Business, and Product engineering intersect. We possess deep expertise in building consumer and SaaS products. We deliver innovative solutions that involve developing cloud-native, scalable, data-driven applications. We take up the development of cognitive applications that leverage Machine Learning and NLP.

We have clocked phenomenal growth in the last ten years and are marching towards lofty goals. Ideas2IT has successfully rolled out multiple products like Pipecandy, that have become successful VC-funded startups.

Our casual work culture, flexible work hours, flat organization structure, and non-Bell Curve appraisals are just a few factors that have led to our 4.5 Glassdoor rating.

What’s in it for you?

Define vision: To work closely with the leadership team to define the future growth of the brand and business, managing a globally distributed team. Create and communicate a clear vision and effectively align resources and activities to achieve organizational goals

Strategy: Create a robust marketing plan, working closely with key stakeholders to get buy-in and help implement it

Execution: Own, build and execute a marketing strategy that is focused on brand awareness and lead generation

Customer development & Research: Analyze consumer behavior and determine customer personas

Competition analysis: Conduct competitive analysis, get insights, and build insights into marketing strategy and tactical materials. Keep a close watch on the competition, their messaging, and their product evolution.

Storytelling: Work closely with Sales, Product, Design, and Development teams to deliver a compelling story to the market.

Branding: Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)

GTM Planning: Identify opportunities to reach new market segments and expand market share. Segment the market and develop a plan to acquire new clients using innovative online channels

Lead Generation: Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead-generation content

Product evangelism: Interview industry experts within the team (sales, product, customer success) and create educational, thought leadership, and expert content for the market

Instrumentation: Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations.

Budget Management: Responsible for tracking and monitoring marketing budget

Team management: Coach and lead a team that creates impactful marketing campaigns that customers love

Ideation: Be an innovator in marketing and continuously bring new ideas to the table from all categories and markets.

What will make you an awesome fit

• Minimum 5+ years experience into Marketing
• Proven experience in creating multi-channel user journeys and attribution metrics
• Experience at an IT services company would be awesome
• Data-driven in  Analytically minded, with a strong focus on performance marketing to hit ambitious targets.
• Outstanding communication, interpersonal and leadership skills
• High degree of confidentiality, maturity, tactfulness, and business 
• Excellent organizational and time-management skills
• Proactive Problem You excel at understanding and solving complex problems. You have astonishing attention to detail.
• Unmatched enthusiasm to keep up with the pace of the business and the team
• Surprisingly You get a lot done quickly, and can translate your skills into new processes that your team will follow.
• You’re ready to rapidly grow into a company leader. You will build company culture and help shape our 
• You volunteer for new challenges without waiting to be 
• Location: Chennai