Martech Solutions
Backed by Machine Learning


Break your campaigns down click by click

With our high-level attribution models and predictive algorithms, our data scientists will help you uncover hidden opportunities in your marketing campaigns.

start generating insights!

Build integrated, predictive dashboards

Ideas2it Analytics

Integrated Dashboards

With our martech framework, you can visualize all of your campaigns - AdWords, Facebook Ads, Twitter,Google Analytics, Google Webmaster and more - in one dashboard. Check performance metrics such as CPC, CTR, Bounces and Session Duration in real-time, and optimize for the most successful campaigns.

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Predictive Optimization

Besides this, our predictive layer enables detailed attribution - an eternal struggle for marketers. Understand what your customers’ first touch points with your brand were, and double down on the campaigns that are working. Our Machine Learning algorithms also use historical data to drill down on the best performing campaigns, so you get the most bang for your buck

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Cloud Deployment

If you have data on the cloud, we bring our expertise in implementing the Google Cloud Platform and Data Science solutions to play almost instantaneously. Have the various silos of data broken down. Let Machine learning help you make campaign decisions and budget allocations!

 

Our Martech Framework

Sources

Integrate Google Analytics, AdWords, Facebook Ads, Quora Ads, Twitter CPC, LinkedIn Ads, and any other APIs into our dashboard.

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Transfer

All of the data is sucked using Google’s BigQuery, and XPlenty.

Storage

The data is warehoused using XPlenty.

Optimization

This is where our algorithms come into play. We’ve built our Machine Learning platforms on TensorFlow.

Staging

Using MySQL/CloudSQL and BigQuery.

Dashboard

This is where all of the reporting happens. Using visualization tools (Tableau/d3), our framework will show you the most effective conversion funnels, the best-performing ad channels, the ad groups with the best CTRs and more.

Sources

Integrate Google Analytics, AdWords, Facebook Ads, Quora Ads, Twitter CPC, LinkedIn Ads, and any other APIs into our dashboard.


Transfer

All of the data is sucked using Google’s BigQuery, and XPlenty.


Storage

The data is warehoused using XPlenty.


Optimization

This is where our algorithms come into play. We’ve built our Machine Learning platforms on TensorFlow.


Staging

Using MySQL/CloudSQL and BigQuery.


Dashboard

This is where all of the reporting happens. Using visualization tools (Tableau/d3), our framework will show you the most effective conversion funnels, the best-performing ad channels, the ad groups with the best CTRs and more.

 

Other Marketing Offerings

Search Engine Optimization

  • Technical SEO audits

  • Detailed crawl troubleshooting

  • AMP implementation

  • Advanced content marketing campaigns

Search Engine Marketing

  • Google AdWords

  • Bing Ads

  • Yahoo! Search Advertising

Conversion Rate Optimization

  • A/B testing

  • CTA audits

  • UI/UX audits

App Store Optimization

  • Asset audits

  • Keyword optimization

  • Geo-specific campaigns

Google Tag Manager

Our Tag Manager experts can handle complex GTM implementations. Since we have coders and code-aware marketers on our team, we don’t have to rely on dev teams to manipulate the data layer or deploy complex pieces of custom code. From virtual URL triggers to tracking cookies through redirects, we can do it all.

Google Analytics

We have worked on deploying GA for thousand-page websites, eCommerce stores and sites with convoluted information architecture. We know what it takes to create a watertight Google Analytics implementation.

We have a Detect-Debug-Deploy framework for successful implementation – we’re constantly looking for ways to optimize our implementations, from accurate attribution to complex custom dashboards for razor-focussed reporting.

SEO

  • Technical SEO audits

  • Detailed crawl troubleshooting

  • AMP implementation

  • Advanced content marketing campaigns


SEM

  • Google AdWords

  • Bing Ads

  • Yahoo! Search Advertising


CRO

  • A/B testing

  • CTA audits

  • UI/UX audits


App Store Optimization

  • Asset audits

  • Keyword optimization

  • Geo-specific campaigns


Google Tag Manager

Our Tag Manager experts can handle complex GTM implementations. Since we have coders and code-aware marketers on our team, we don’t have to rely on dev teams to manipulate the data layer or deploy complex pieces of custom code. From virtual URL triggers to tracking cookies through redirects, we can do it all.


Google Analytics

We have worked on deploying GA for thousand-page websites, eCommerce stores and sites with convoluted information architecture. We know what it takes to create a watertight Google Analytics implementation.

We have a Detect-Debug-Deploy framework for successful implementation – we’re constantly looking for ways to optimize our implementations, from accurate attribution to complex custom dashboards for razor-focussed reporting.

Success Stories

PIPECANDY - INTELLIGENT PREDICTIVE PROSPECTING OF B2B SALES LEADS

PipeCandy is a predictive lead generation tool for B2B sales reps. Using data science, PipeCandy solves the problem of personalized outreach at scale for B2B sales reps. Prospect prediction is done by extrapolating the profile of the target customer/company, identifying key decision makers and the right time to reach out to those customers/companies by tracking thousands of social, PR and other signals about the companies and the contacts.

AUDIENCE ANALYTICS FOR A MULTI-CHANNEL YOUTUBE NETWORK

Client had around 200 Channels which covered about 3 brands. They wanted to track 2000+ such brands for which only shallow data was available. We crawled millions of records to fetch both new and incremental data on the audience analytics information, along with cross-linked data from Google Plus and Facebook to get deeper information about the audience. Using Coefficient Correlation and Linear Regression we modelled the audience analytics for the 2000+ brands based on the videos covering just 3 brands.

Some of our partners

Hear it from our Clients