Martech Solutions, Backed by Machine Learning

Break your campaigns down click by click. With our high-level attribution models and predictive algorithms, our data scientists will help you uncover hidden opportunities in your marketing campaigns.

Every touchpoint matters. We’ll make it count

With the help of Machine Learning, we give you insights that can help you take your marketing to the next level. We identify your best performing channels across both inbound & outbound strategies, and enable you to get the best out of them by providing actionable insights. You’ll have access to a world-class team of data scientists who’ve honed their skills in Ivy-League territory. This, combined with our prior experience in building MarTech products, will ensure that you always get marketing right.

Our MarTech Capabilities

We can provide tangible & actionable data that can let you do better marketing. Going forward, you need not make any decisions based on assumptions. You can instead formulate solid, data-backed campaigns

Market Size Analytics

customer segmentation

Market Mix Modeling

Attribution modeling

Customer Sentiment Analytics

Campaign Analytics

Competitor analytics

Brand analytics

Market trend analytics

Demand forecasting

Marketing optimization

Multichannel marketing

Introducing MarketFlair

Riding on all the work we’ve done in the MarTech space, we have come up with an ML-backed framework, MarketFlair. It’s a proprietary marketing framework that can be used to aggregate all of your campaign metrics under one roof. Not only can you see how all of your ads are performing in one place, but we’ve also added a predictive layer to it, which means that you get to know which of your campaigns has the highest chance of performing well, based on a variety of data sources. With high-level attribution and ad performance forecasting, marketing need no longer be a black box. You can account for every dollar you spend on ads, and even optimize budgets based on our forecasts. Never spend more than you have to on marketing again!

Success Stories

Our marketing services, along with our proprietary framework, will help you make marketing efficient & effective.

Recent Blogs

At Ideas2IT, we learn every day. From product engineering to data science, from blockchain to chatbots, our experts discuss driving forces at the intersection of tech and business. We look at business through the lens of technology, and break down how cutting-edge tech will alter the way companies in various industries operate. These are some of our learnings from working with leading marketers, and from our own marketing experiences.

Machine Learning Based Lead Scoring of CRM Prospects For Financial Companies

You probably know some things about your leads: which campaigns they’ve seen, where they clicked and what they filled on your form. We leverage this valuable data to start building your predictive model.


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Fraud detection using Artificial Intelligence in payment services and credit cards

Financial frauds have been prevalent for a long time. Banks and all other industries have been trying to control frauds for quite some time. Credit card issuers and payment services have had to take major steps to reduce fraudulent activities.

30 OCTOBER 2018

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Add Machine Learning to your Android App with TensorFlow Lite

All you have to do is identify your nose and place the doggy nose there. But then how simple or complex is it for a machine to identify exactly the tip of 16 million unique users and place it exactly at the tip?

06 FEBRUARY 2018

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You’re one step away from building great products.

Let us know which of our services you’re interested in, and our team will get back to you shortly!

We’re looking for innovative partners.

We love tech, and we love innovation. If you do as well, get in touch! We’d love to partner with you.

Accelerate your growth.

Working at Ideas2IT is unlike any other company. You not only work on cutting-edge tech, you also get tailored feedback and guidance to achieve your career goals.