Martech Solutions, Backed by Machine Learning

Break your campaigns down click by click. With our high-level attribution models and predictive algorithms, our data scientists will help you uncover hidden opportunities in your marketing campaigns.

MarketFlair: Marketing Done Right

We’ve repeatedly had digital marketing agencies tell us how they wish they had a single view of all of their campaigns, with adequate attribution. Attribution has been a long-standing sore spot for marketers the world over. We know, because we’ve had those problems with our marketing campaigns as well!

Presenting MarketFlair, a proprietary marketing framework that can be used to aggregate all of your campaign metrics under one roof. Not only can you see how all of your ads are performing in one place, but we’ve also added a predictive layer to it, which means that you get to know which of your campaigns has the highest chance of performing well, based on a variety of data sources. With high-level attribution and ad performance forecasting, marketing need no longer be a black box. You can account for every dollar you spend on ads, and even optimize budgets based on our forecasts. Never spend more than you have to on marketing again!

The MarketFlair Framework

Integrate Google Analytics, AdWords, Facebook Ads, Quora Ads, Twitter CPC, LinkedIn Ads, Google Webmaster, StackOverflow, GitHub and any other APIs into our dashboard. Our framework is designed to easily take in data from any channels, major or minor.

All of the data is sucked using Google’s BigQuery, XPlenty and Stitch. This data is then warehoused on BigQUery and processed using XPlenty, where Machine Learning models can then be applied based on your requirements.

This is where our algorithms come into play. We’ve built our Machine Learning platforms on TensorFlow. Our Machine Learning models are designed to extract the most information from your campaign data, and to give you actionable insights for future campaigns.

This is where all of the reporting happens. Using visualization tools (Tableau/D3), our framework will show you the most effective conversion funnels, the best-performing ad channels, the ad groups with the best CTRs, actual and perceived attribution and more.

Integrated, Predictive Dashboards

MarketFlair is designed in such a way that it takes all of your complex ad data and simplifies it so that stakeholders can take business-critical decisions that improve RoI. Our dashboards are simple, intuitive and beautifully designed. We’ve done all of the heavy lifting for you, so you can focus on what you do best – running your business.

Integrated Dashboards

With our martech framework, you can visualize all of your campaigns – AdWords, Facebook Ads, Google Analytics, Google Webmaster, etc. – in one dashboard. Check performance metrics such as CPC, CTR, Bounces and Session Duration in real-time, and optimize for the most successful campaigns.

Predictive Optimization

Besides this, our predictive layer enables detailed attribution – an eternal struggle for marketers. Understand what your customers’ first touch points with your brand were, and double down on the campaigns that are working. Drill down on the best performing campaigns, so you get the most bang for your buck.

Cloud Deployment

If you have data on the cloud, we bring our expertise in implementing the Google Cloud Platform and Data Science solutions to play almost instantaneously. Have the various silos of data broken down. Let Machine learning help you make campaign decisions and budget allocations!

Other Offerings

We didn’t just happen to build a martech framework out of nowhere because a client asked for it. We’re passionate marketers ourselves, and many of the problems we’ve attempted to solve with MarketFlair are problems we’ve faced ourselves during the course of our many campaigns.

SEO

SEO

Technical SEO audits, detailed crawl troubleshooting, AMP implementation, advanced content marketing campaigns and much more. Our SEO experts will perform advanced keyword and competitor research, so if you’re getting a product off the ground, you can leave the ground work to us.

SEM

SEM

Get landing pages off the ground faster than ever using our SEM experts. WE know how to build high-conversion, rich landing pages, and run PPC campaigns around them (AdWords, Bing Ads, Yahoo! Search, etc.) And MarketFlair helps us nail down attribution.

CRO, ASO

CRO, ASO

A/B testing is a crucial part of any marketing campaign. We have a team of sophisticated CROs who can run data-driven campaigns with very clear results. From CTA audits to UI optimization, we’ve done it all. For mobile apps, we’re great at app store optimization, asset audits and geo-specific campaigns.

Google Tag Manager

Google Tag Manager

Our Tag Manager experts can handle complex GTM implementations. Since we have coders and code-aware marketers on our team, we don’t have to rely on dev teams to manipulate the data layer or deploy complex pieces of custom code. From virtual URL triggers to tracking cookies through redirects, we can do it all.

Google Analytics

Google Analytics

We have worked on deploying GA for thousand-page websites, eCommerce stores and sites with convoluted information architecture. We know what it takes to create a watertight Google Analytics implementation. We’re constantly looking for ways to optimize our implementations, from accurate attribution to complex custom dashboards for razor-focussed reporting.

Success Stories

Recent Blogs

At Ideas2IT, we learn every day. From product engineering to data science, from blockchain to chatbots, our experts discuss driving forces at the intersection of tech and business. We look at business through the lens of technology, and break down how cutting-edge tech will alter the way companies in various industries operate. These are some of our learnings from working with leading marketers, and from our own marketing experiences.

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01 JANUARY 1970

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01 JANUARY 1970

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01 JANUARY 1970

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