With the help of Machine Learning, we give you insights that can help you take your marketing to the next level. We identify your best performing channels across both inbound & outbound strategies, and enable you to get the best out of them by providing actionable insights. You’ll have access to a world-class team of data scientists who’ve honed their skills in Ivy-League territory. This, combined with our prior experience in building MarTech products, will ensure that you always get marketing right.
We can provide tangible & actionable data that can let you do better marketing. Going forward, you need not make any decisions based on assumptions. You can instead formulate solid, data-backed campaigns
Riding on all the work we’ve done in the MarTech space, we have come up with an ML-backed framework, MarketFlair. It’s a proprietary marketing framework that can be used to aggregate all of your campaign metrics under one roof. Not only can you see how all of your ads are performing in one place, but weâ€™ve also added a predictive layer to it, which means that you get to know which of your campaigns has the highest chance of performing well, based on a variety of data sources. With high-level attribution and ad performance forecasting, marketing need no longer be a black box. You can account for every dollar you spend on ads, and even optimize budgets based on our forecasts. Never spend more than you have to on marketing again!
Our client had around 200 YouTube channels that covered 3 brands. They wanted to track over 2000 such brands for which only shallow data was available. We crawled millions of records to fetch data on audience analytics, along with cross-linked data from G+ & Facebook. We then used Coefficient Correlation & Linear Regression and provided the required analytics for 2000+ brands, using videos that covered just 3!
PipeCandy is a predictive lead generation tool for B2B sales reps. Using data science, PipeCandy solves the problem of personalized outreach at scale. Prospect prediction is done by extrapolating the profile of the target customer. It identifies key decision makers along with the right time to reach out to them. This is done by tracking thousands of online signals about the companies and contacts.
At Ideas2IT, we learn every day. From product engineering to data science, from blockchain to chatbots, our experts discuss driving forces at the intersection of tech and business. We look at business through the lens of technology, and break down how cutting-edge tech will alter the way companies in various industries operate. These are some of our learnings from working with leading marketers, and from our own marketing experiences.
You probably know some things about your leads: which campaigns they’ve seen, where they clicked and what they filled on your form. We leverage this valuable data to start building your predictive model.
Financial frauds have been prevalent for a long time. Banks and all other industries have been trying to control frauds for quite some time. Credit card issuers and payment services have had to take major steps to reduce fraudulent activities.
All you have to do is identify your nose and place the doggy nose there. But then how simple or complex is it for a machine to identify exactly the tip of 16 million unique users and place it exactly at the tip?
Let us know which of our services you’re interested in, and our team will get back to you shortly!
We love tech, and we love innovation. If you do as well, get in touch! We’d love to partner with you.
Working at Ideas2IT is unlike any other company. You not only work on cutting-edge tech, you also get tailored feedback and guidance to achieve your career goals.