AUDIENCE ANALYTICS FOR A MULTI-CHANNEL YOUTUBE NETWORK

Client had around 200 Channels which covered about 3 brands. They wanted to track 2000+ such brands for which only shallow data was available. We crawled millions of records to fetch both new and incremental data on the audience analytics information, along with cross-linked data from Google Plus and Facebook to get deeper information about the audience. Using Coefficient Correlation and Linear Regression we modelled the audience analytics for the 2000+ brands based on the videos covering just 3 brands.