At Ideas2IT, we learn every day. From product engineering to data science, from blockchain to chatbots, our experts discuss driving forces at the intersection of tech and business.
We look at business through the lens of technology, and break down how cutting-edge tech will alter the way companies in various industries operate. These are some of our learnings from working with leading marketers, and from our own marketing experiences.
Marketing is a fluid industry that needs to keep abreast with all new and upcoming technological changes and behavioral shifts among customers. In 2016, we saw the adoption of ad blocking in marketing. 2017 and 2018 have seen some integration of blockchain with marketing solutions.
Every knowledgeable mobile user these days knows (at least partially) to utilize the generic capabilities offered by Siri, Google Assistant and even Cortana (Windows, anyone?). But we see that the number of custom apps utilizing these capabilities offered by the parent OS is very minimal comparatively.
Though the websites and apps of today have personalization built in, they are mostly content-related. It still feels like you need to do everything. Click and search and browse and choose and pay and track. There has been a growing need to make it easier than this. What if the user gets a personal assistant to help him choose better and manage mundane actions?