Our platforms for select applications

Traditional retail promotions planning involves a lot of gut-based decision making. Senior managers take decisions on pricing, inventory and other crucial metrics with some historical data and a lot of intuition. With our IdeaRetail platform, retailers can take the guesswork out of promotions planning. The platform takes a variety of different store-related data, such as SKUs, current sales volume, historical promotional sales volume, basket affinity, etc. and adds to it other relevant data such as price points used by competing retailers in the area and real-time eCommerce prices for similar products. Once the data is in place, our machine learning models can accurately predict the volumes that will sell, the ideal prices to set, set inventory levels, and also forecast correlations such as cannibalization, halo and basket affinity. All of the insights are displayed on beautiful, intuitive dashboards. You can have a single view of all the activity surrounding your promotions. During the promotions itself, you can watch in real-time as everything unfolds. Our platform provides a live feed of data as items are bought. Simple graphs and charts will quickly speak to the performance of your event.