Platform Features

Platform Features

Our PPO platform can be used to get your promotions up and running in no time. Don’t punt; base your decisions on cold hard facts. We also recognize that one size doesn’t fit all, which is why our platform can be customized to fit your unique needs.

Analysis Sandbox

A test environment where you can pick the right products and categories for your promotion. See how outcomes change based on varying input parameters, and model your promotions exactly the way you want them to be.

Price Prediction

Using a variety of historical and input data, IdeaRetail forecasts ideal prices for maximised returns using our price elasticity analysis and promotion decomposition analysis. Use this to negotiate better deals with your vendors.

Impact Forecast

Predict the impact of promotion affinity on items of the same or other categories, positive (Halo) or negative (Cannibalization). Proper prediction models will help in identifying these effects prior to the promotion and forecast the net effect of the promotion considering the affinity influences.

Behavioral Targeting

Segment shoppers based on demographic information, household data, buying patterns, income categories and more. Identify top shoppers by ranking them based on their purchase behavior metrics, and send the right messages at the right time.

Seamless Integration

IdeaRetail integrates easily with all existing retail Point of Sale systems, as well as with ERPs (SAP, Oracle, Infor, Epicor), Vendor Managed Inventories and Retail Management Systems (Springboard, Brightperl, etc).