Design Thinking led product strategy to increase user engagement - Ideas2IT

Design Thinking led product strategy to increase user engagement

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Our Solution

We felt that the app was missing out on several potential use-cases and approaches that would boost their customer base and engagement levels. We brainstormed with the client and arrived at multiple use-cases; ultimately narrowing it down to the following:

  • Event listing and contest feature
  • Family-friendly portrayal of KissCam
  • Voting on their favorite entries
  • Event notifications