NLP for Pharma Data Access: How Ideas2IT Enabled 2.5x Faster Business Decisions

From SQL Bottlenecks to Self-Service Insights: A Case Study in NLP-Driven Data Access for a Pharma Giant

One-liner summary:

Ideas2IT partnered with a Fortune 500 pharmaceutical company to build an NLP-powered data access platform, allowing non-technical users to query enterprise data using natural language. The result: 2.5x faster decision-making and a significant reduction in IT dependency.

The Problem with the Status Quo

The client had a vast internal data ecosystem, but business teams struggled to access it.

Users couldn’t write SQL, BI dashboards were rigid, and nearly every data request required IT or analytics support. This created long lead times for even basic questions.

The outcome: delayed decisions, missed opportunities, and underutilized data assets.

The company needed a new interface to its data that is something fast, intuitive, and usable by non-technical roles.

Where the Gaps Were

Operational bottlenecks included:

High reliance on data teams for simple queries
Reporting cycles that spanned days or weeks
BI tools with steep learning curves for frontline users
Fragmented access to data sources
Missed decision windows due to insight delays

Dashboard access was the difficult are than the actual dashboard creation itself..

What We Delivered

Ideas2IT developed a zero-code decision support platform that lets business users ask questions in plain English and receive instant answers, complete with charts and tables, within seconds.

Key Capabilities and Architecture:

Natural Language Interface: Custom NLP models translated English queries into SQL
Dynamic Table Generator: Queried data was rendered automatically into structured, analysis-ready tables
Auto-Visualization Engine: Users could generate visualizations bar, line, pie on demand, without writing code
Seamless Integration: The platform connected securely to existing databases and BI tools for real-time access
Scalable, API-First Design: Containerized architecture ensured enterprise-grade performance and scalability

The system enabled data access at the speed of conversation without compromising governance or accuracy.

Outcomes We Achieved

Capability	Impact
Time to insight	Reduced by 60 percent through real-time natural language queries
Decision-making speed	Increased 2.5x across business units
IT and analytics load	Decreased as self-service adoption scaled
Data trust and literacy	Improved through accurate, integrated results
Visualization agility	Increased with instant chart creation, no BI tool dependency

Business teams could now explore data, answer questions, and make decisions—without waiting in dev queues or struggling through complex tools.

Key Takeaways

Speed matters. Insight latency erodes decision-making and market response
NLP is not UX. It's an unlock for business users to interact directly with data
Self-service demands trust. Accuracy, access control, and integration cannot be compromised
‍Freeing data teams changes the game. Less time on report generation means more time for strategic analytics

Co-create with Ideas2IT

We show up early, listen hard, and figure out how to move the needle. If that’s the kind of partner you’re looking for, we should talk.

We’ll align on what you're solving for - AI, software, cloud, or legacy systems

You'll get perspective from someone who’s shipped it before

If there’s a fit, we move fast — workshop, pilot, or a real build plan

Trusted partner of the world’s most forward-thinking teams.

Tell us a bit about your business, and we’ll get back to you within the hour.