Perspectives

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Steve Jobs once said, "People don't know what they want until you show it to them." This highlights a significant challenge in product development: Customers often can't articulate their needs until they interact with a real product. Prototypes alone don’t offer enough functionality, potentially leading to misunderstandings about a product's actual viability. This is where the concept of a Minimum Viable Product (MVP) comes into play, bridging the gap between concept and market fit.

AI transformation has officially left the innovation lab and entered the boardroom as a hard executive mandate. With cost pressures mounting, competitive disruption accelerating, and investor expectations demanding measurable outcomes, artificial intelligence is an execution imperative that will define which companies thrive in the next decade.