Shreyas Nair

Chief Marketing Officer, Ideas2IT

Years of Experience:

Drives growth and demand strategy at Ideas2IT, scaling brands from zero to breakout with precision, momentum, and market clarity.

Bio & Philosophy

Shreyas Nair is a demand architect and startup advisor who has spent the last decade helping early-stage technology companies scale from product-market fit to repeatable revenue. Today, he leads marketing, brand, and growth at Ideas2IT, with a mandate to multiply business impact across its service lines and startup portfolio.

Before joining Ideas2IT, Shreyas founded Scale It Right, a demand gen studio that partnered with dozens of SaaS and tech leaders across geographies to build GTM engines that deliver. Post-acquisition, his focus is now on building a modern, performance-led marketing function inside a product engineering organization with global ambitions.

Whether it's defining strategic positioning, building revenue-generating content engines, or unlocking ecosystem momentum, Shreyas brings the discipline of startup scaling to the world of enterprise consulting, with just the right amount of irreverence.

Areas of Expertise
  • B2B SaaS & Services Demand Generation
  • GTM Strategy & Positioning
  • Performance Marketing & Growth Ops
  • Strategic Brand Development
  • Founder-Led Sales Enablement
  • Early-Stage to Scale-Up Trajectory Planning
  • Content, Product, and Ecosystem Marketing
Education & Certifications
  • 10+ years in tech-led GTM and startup advisory
  • Founder of Scale It Right (acquired by Ideas2IT in 2024)
  • Advisor to early-stage startups from Seed to Series B
  • Guest speaker on GTM strategy and revenue design in growth communities