The State of the AR Union

The State of the AR Union

B2B and B2C organisations from a variety of verticals continue to leverage Augmented Reality (AR) to deliver experiences that are both innovative and immersive. At this juncture, we decided to take a step back and look at where AR technology is currently and where it’s going. Here are a few applications we are excited to share.

Hate your hairstylist? AR to the rescue!

When L’Oreal launched its AR Makeup app – Makeup Genius, way back in 2014 AR was in its infancy. Today, it’s an all pervasive technology helping brands train their hairdressers to better serve their customers. In fact, in a report released by L’Oreal in 2017, AR was one of the more important focus areas for the brand. In keeping with this agenda, they launched a hugely publicised ‘New Beauty Experience’ that showcased this technology. Following on the heels of L’Oreal is Coty cosmetics, who have launched a smart mirror that helps give customers the individual attention that they so desperately crave for. And this is only the beginning, be sure to watch this space for more updates. 

AR in Retail Buying

Another area where Augmented Reality can play a huge role is in the ever-growing e-commerce space. With consumers increasingly ordering online and on-the-go, retailers are under tremendous pressure to satiate their needs. The ease of the online form factor also results in a huge number of returns, according to UK Digital Agency Engine Creative. Here’s where the AR solution is a perfect twofer. Apps based on Augmented Reality allow consumers to try products before they click on the buy button. This feature allows customers to virtually try on actual products either in person or in a home environment thereby reducing the chances of returns. Virtual fitting rooms are another type of advanced use case of AR in the retail space. 

Augmented Reality in Healthcare 

Healthcare is one of the industries that is expected to grow immensely, especially with the huge increase in population numbers across the globe. Augmented Reality makes it a wee bit easier for doctors to better help their patients. Using AR, it becomes easier for surgeons to visualise the human anatomy and helps in performing complicated surgery, an augmented surgery if you will. This technology is also useful in the field of medical education. Students or practising doctors can virtually do surgery that helps simulate a real-life situation and be better prepared. With the AR in healthcare industry expected to reach $1.5 billion by 2020, this is a huge shot in the arm for hospitals, doctors and patients alike (pun intended). 

Augmented Reality in Manufacturing 

As machines become more complex, it becomes difficult to create manuals for each unique assembly and also increases the cost of training workers. Besides, tracking employee productivity is also a problem. Upskilling lower-skilled resources is a highly time-consuming process leading to inefficiency in the short term. Augmented reality leverages the richness of 3D in a completely unique way. It supports the user in the production line, provides on-the-job training while enabling inspection of products to test out features. Another unexpected benefit is that the sales team would now be able to actually demonstrate machinery to their potential clients in a way totally unprecedented a decade ago. 

There are many more use cases where AR is playing a role in literally augmenting the quality of life in other industries. Some of these include Tourism, Servicing industries like HVAC and even agriculture has a lot of interesting use cases to improve food production output in the coming years.

Ideas2IT has always been at the forefront in adopting emerging technology. At a time when Augmented Reality was just a buzzword, we already had a trained fleet of AR experts. Our AR solutions are currently being implemented in various domains like retail buying, manufacturing and pet adoption, just to name a few. If you have a business idea, you can trust us to make it a reality. Reach us at sales@ideas2it.com and let’s embrace the future together!